The goal of any landing page is to convince visitors to provide you with their contact information in exchange for something you are offering. Landing Pages have this “magic” ability to convert a visitor into a lead, far better than your website would. If I have peaked your interest, ke...

Marketing automation is all about the software. Before you get into selecting the right marketing automation software for your business, you should gain a good understanding of what marketing automation is so you can figure out what is required for your business. If you haven’t done so already, ch...

In early February of 2015, Google and Twitter struck a deal to make tweets more searchable online. Tweets will now start to be more visible in Google’s search results as soon as they are posted.   This deal is now giving Google access to Twitter’s firehose, the stream of data generated by ...

The great pricing debate – something every SAAS company goes through at least once (if they’re lucky) during their business or launch of a new software.   If Rand Fishkin, the founder of MOZ was facing this debate, than I knew we were on the right track.   Here is a quote from Rand...

When we first started planning TieiT, we began with the basics – who are we creating TieiT for?   We started to build personas, client stories and listed out all the different vertical markets that would benefit from TieiT.   But that conversation went on for hours, and then days and...

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