All posts by Jessica Rawlley

It’s no wonder that “Google” became a word in the Oxford English Dictionary when most people have made it a part of their regular business to “Google” someone you just met, or someone you are thinking of doing business with.   Have you ever “Googled” yourself to see where your on...

It happens every year, your business slows down during certain parts of the year – the main one being the holiday season in the later part of December. Does this mean you completely shut your business down?   For the self-employed or entrepreneurs who rely upon steady cash-flow and lead s...

Marketing automation is best done through the use of software. Marketing automation methods and tactics help to streamline, automate, and measure marketing tasks and workflows, that helps convert prospects to customers and turn customers into delighted and returning customers. This in turn can help ...

Inbound Marketing is the process of creating strategies around the content you create and distribution of that content in order to help drive traffic to your business, products and/or services that you offer.   When creating an online marketing strategy or campaign, the main objective has to b...

The goal of any landing page is to convince visitors to provide you with their contact information in exchange for something you are offering. Landing Pages have this “magic” ability to convert a visitor into a lead, far better than your website would. If I have peaked your interest, ke...

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